Johan and Alecs are preparing budgets for a new product as well as finalizing plans for the full-scale marketing and manufacturing of the new Jinn-Vac. They are in the ____ phase of the new-product development process.
A)test marketing
B)business analysis
C)concept testing
D)product development
E)commercialization

Question

Quizplus · Accepted Answer

Johan and Alecs are in the commercialization phase, which involves preparing budgets for the new product and finalizing plans for full-scale marketing and manufacturing. This is the final phase in the new-product development process where the product is launched into the market.

Johan and Alecs Are Preparing Budgets for a New Product