The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is
A) test marketing.
B) commercialization.
C) concept testing.
D) product development.
E) business analysis.

Question

Quizplus · Accepted Answer

During the product development phase, the organization focuses on determining the technical feasibility of producing the new product and ensuring it can be produced at a cost that allows for a reasonable selling price. This phase involves creating prototypes and conducting detailed analysis of the product's design, materials, and manufacturing processes.

The Phase of the New-Product Development Process When the Organization