Patrick is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the ___ phase of the new-product development process.
A) concept testing
B) business analysis
C) idea screening
D) idea generation
E) test marketing

Question

Quizplus · Accepted Answer

The questions that Patrick has been asked indicate that he is participating in the concept testing phase, which is the stage where potential customers provide feedback on the new product idea. The other options are not fitting as concept testing aims to understand consumer reaction to the new product concept, while business analysis is focused on financial viability, idea screening involves internal evaluation of the feasibility of products before testing them in the market, idea generation is the brainstorming stage at the beginning of the process, and test marketing is the final stage before full launch.

Patrick Is a Member of a Consumer Marketing Panel and Has