If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast U.S. region, he might want to engage in ____ to reduce the validity of the other firm's results.
A) testing interference
B) leadership pricing
C) jamming
D) test marketing
E) stress marketing

Question

Quizplus · Accepted Answer

Jamming is a tactic used by companies to interfere with a competitor's test marketing efforts, often by introducing their own promotions or products to skew the competitor's results.

If Jason Carter, Product Manager at SeaRay Boats, Became Aware