Break-even analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.
A) screening
B) concept testing
C) business analysis
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

Break-even analysis is used during the business analysis stage to determine the point at which a product's total revenue equals its total costs, which is essential for determining the product's profitability and potential success in the market.

Break-Even Analysis Is a Tool That Marketers Are Likely to Employ