If Duke Oh, product manager at Gale Rider Boats, became aware that Seven Seas Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast U.S. region, he might want to engage in ____ to reduce the validity of the other firm's results.

Question

Quizplus · Accepted Answer

Jamming is a strategy where a company interferes with a competitor's test marketing efforts to skew the results, making it difficult for the competitor to gather accurate data.

If Duke Oh, Product Manager at Gale Rider Boats, Became