Lowe's differentiates its product offerings from its competition with stores like Costco's by offering delivery and installation, financing arrangements, and repairs. Lowe's is differentiating through

Question

Quizplus · Accepted Answer

Lowe's is differentiating itself through its customer services, which include delivery and installation, financing arrangements, and repairs. These services add value to the product offerings and make the shopping experience more convenient for customers. This is different from product features (E), which refer to the characteristics of the product itself, and company features (D), which are the characteristics of the company such as its size or reputation. Product ancillaries (A) are additional items or services that are sold alongside the product, but do not impact its functionality, whereas company quality (B) is a measure of the overall quality of the company's products, services, and customer experiences.

Lowe's Differentiates Its Product Offerings from Its Competition with Stores