Bailey recently moved to a new city and is trying to find a new mechanic to do maintenance and repair on her car. She visits several places to judge their overall appearance, cleanliness, and organization and finally chooses a mechanic. Bailey was trying to overcome the ____ aspect of services.
A)heterogeneity
B)perishability
C)customer contact
D)intangibility
E)inseparability

Question

Quizplus · Accepted Answer

Bailey was trying to overcome the intangibility aspect of services because she couldn't physically experience or touch the service before purchasing it. By judging the overall appearance, cleanliness, and organization of the mechanic's shop, she was trying to create a tangible representation of the service quality in her mind.

Bailey Recently Moved to a New City and Is Trying