When Eric was visiting family in California, he ate a flavor of Lay's Potato Chips that he had never seen before. When he returned home to Virginia, he could not find the flavor in any store. Which of the following reasons most likely explains why he could not find the flavor at home?
A)The flavor was being deleted through an immediate drop.
B)The flavor was in the screening phase of the new-product development process.
C)The chips were undergoing a repositioning.
D)He was visiting a Lay's test market.
E)The new flavor was going through product differentiation.

Question

Quizplus · Accepted Answer

The fact that Eric tried a flavor of Lay's Potato Chips that he had never seen before suggests that he was visiting a test market, where companies test new products before releasing them nationally or globally. Therefore, the most likely reason why he could not find the flavor at home is that it was only available in that test market, and it had not yet been released nationwide.

When Eric Was Visiting Family in California, He Ate a Flavor