Sadie runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and updated her website with information about the new sundae. Based on this information, Sadie is most likely in the _____ stage of the new-product development cycle.
A)screening
B)commercialization
C)business analysis
D)concept testing
E)product development

Question

Quizplus · Accepted Answer

The commercialization stage involves introducing the new product to the market through various marketing efforts. Sending a press release and updating the website are activities that would typically occur during this stage. The screening stage involves evaluating product ideas to determine their feasibility, while the business analysis stage involves assessing the potential market and profitability of the product. Concept testing and product development stages occur earlier in the product development cycle.

Sadie Runs a Local Ice Cream Stand and Is Developing