Fred Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.

Question

Quizplus · Accepted Answer

Agents typically do not take title to the product, but rather act as intermediaries, connecting the producer to end-use customers. In this case, the small software firm is likely using agents to maintain contact with the firms using its products, rather than wholesalers, brokers, merchants, or retailers.

Fred Stevens Is the Head of a Company That Produces