Suppose that Garrison Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing. Garrison is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices?

Question

Quizplus · Accepted Answer

Exclusive dealing occurs when a supplier restricts a distributor or retailer from selling products of a competitor. In this scenario, Anheuser-Busch is requiring Garrison Distributing to not carry Miller Brewing's products, which is a form of exclusive dealing.

Suppose That Garrison Distributing Has Been Told That It Cannot