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While on Their Family Vacation, the Andersons Realize They Left

Question 142

Multiple Choice

While on their family vacation, the Andersons realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve?


A) Franchising
B) Online retailing
C) Direct-response marketing
D) Automatic vending
E) Machine marketing

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