Scenario 14.2?Use the following to answer the questions.??Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 14.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

Question

Quizplus · Accepted Answer

Lands' End sells its products through catalogs and its website, which are examples of direct marketing. Therefore, Lands' End is a retailer that sells through direct marketing channels. Option A is not correct because off-price retailers typically sell products at a discount from regular retail prices, which is not Lands' End's business model. Option B is not correct because mass merchandisers typically sell a wide variety of products at low prices, which is not Lands' End's strategy. Option D is not correct because specialty retailers typically sell a narrow range of products with a focus on quality and customer service, which is consistent with Lands' End, but Lands' End sells through direct marketing, not retail outlets. Option E is not correct because category killers typically dominate a particular product category, but Lands' End sells a broad range of clothing and accessory products, not just one category.