Annette is a manager at a small, independent grocery store. Part of her job is to analyze sales data and information on consumers to determine how much of different competing products she should order for her store and how much shelf space to give to each of the competing brands. Annette is working on

Question

Quizplus · Accepted Answer

Annette's job of analyzing sales data and consumer information to determine how much of different competing products to order and how much shelf space to give to each suggests that she is engaged in category management, which involves identifying products that can be grouped together to appeal to customers and then determining the right mix of products, prices, and promotions for each group.

Annette Is a Manager at a Small, Independent Grocery Store