Andrea decides to start her own coffee shop. After finding a supplier of coffee beans and hiring baristas to brew the coffee, Andrea feels she is ready to go. She opens up her shop with much fanfare from the local community. Andrea is acting as a

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Andrea is acting as a retailer, as she is selling her coffee directly to the end consumer (the local community). A direct marketer typically sells through promotional means like mail or online ads, while a wholesaler sells to retailers like Andrea. A nonprofit does not aim to make a profit, and a food broker acts as an intermediary between food producers and retailers.

Andrea Decides to Start Her Own Coffee Shop