Atticus is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Atticus is a ___, one who ___.

Question

Quizplus · Accepted Answer

Atticus is the receiver who is decoding the message from the magazine ad to understand what the new cologne is called and what it represents based on the image of a man riding horseback on a beach. The sender is the company that created the ad, and they encoded their message through the image and the name of the cologne. The other options do not accurately reflect Atticus's role in the communication process.

Atticus Is Reading a Magazine Ad for a New Cologne