H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, and using Instagram and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, are called

Question

Quizplus · Accepted Answer

Communication channels refer to the various means through which a message or information is transmitted from the sender/source to the receiver. In this case, H&M is using various communication channels such as magazines, website, newsletters, Instagram, and Twitter to reach out to its target customers.

H&M, a Clothing Company, Communicates to Its Target Customers by Advertising