Question 1

Aubrey Deere is in charge of advertising for her company and has produced a 30-second television spot to promote one of the company's new products. One of her assistants just out of college believes that the commercial has too much visual and audio information packed into such a small amount of time. The assistant is specifically concerned about limits in the receiver's

Accepted Answer

The assistant's concern about limits in the receiver's ability to process information suggests that the issue is related to channel capacity. Channel capacity refers to the maximum amount of information that can be transmitted through a communication channel, and if a message exceeds this limit, it can lead to information overload and reduced comprehension. Therefore, the assistant's concern about too much visual and audio information in a short amount of time is likely related to limitations in the receiver's channel capacity.

Question 2

During the decoding process, the

Accepted Answer

During decoding process, the receiver attempts to convert signs or symbols into concepts and ideas. The source has already converted meaning into a series of signs or symbols that represent ideas or concepts during the encoding process.

Question 3

The Kia Soul automobile is currently positioned as a vehicle for young adults. Kia's message to the target market is that it is exciting, youthful, and trendy. However, Max and his friends who are 20-somethings just like the music and the hamster spokescharacters. They don't care about the car itself. The message that Kia originally encoded and the meaning Max and his friends ultimately decoded

Accepted Answer

The message that Kia originally encoded may have been affected by noise (such as distractions or competing messages), leading to a different meaning being decoded by Max and his friends. This is a common issue with communication and encoding/decoding processes. However, this does not necessarily mean that there is circular feedback, which implies a circular pattern of communication where the message is continually changed between sender and receiver. The term "communications channel" refers to the medium by which the message is transmitted, and is not relevant in this context. Therefore, B is the best choice.

Question 4

Anything that reduces the accuracy and clarity of communication is called

Accepted Answer

Noise is anything that reduces the accuracy and clarity of communication. The other options, distraction, feedback, interference, and discordance, may also have an impact on communication, but they do not necessarily reduce accuracy and clarity in the same way that noise does.

Question 5

Although a radio announcer can read several hundred words a minute, a one-minute advertising message should not exceed 150 words because most announcers cannot articulate words into understandable messages at faster rates. This illustrates the ____ consideration in effective communication.

Accepted Answer

The correct answer is E) channel capacity, which refers to the maximum amount of information that can be effectively communicated over a channel within a given time frame. In this context, the limitation on the number of words an announcer can effectively articulate in a minute without compromising understandability is an example of channel capacity.

Question 6

Communication that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product is the role of

Accepted Answer

Promotion is the communication process that builds and maintains favorable relationships by informing and persuading one or more audiences to view an organization more positively and to accept its product. The vice president of sales is responsible for managing the sales team, and sales promotion focuses on encouraging immediate purchase or action, while manipulation is unethical and not recommended in any communication process. Information is necessary for the promotion process, but it alone is not sufficient for building and maintaining favorable relationships.

Question 7

In one corner of its magazine advertisement for office copiers, Lexmark places a small box asking for the names and addresses of individuals or companies seeking more information. Lexmark has included this box to facilitate ____ for this communication.

Accepted Answer

The box asking for names and addresses is meant to enable companies or individuals to provide feedback or request more information about Lexmark's copiers. The purpose of this feedback is to help Lexmark understand how effective its advertisement is and what potential customers might want to know about its products.

Question 8

When encoding the message, the source should use signs that have

Accepted Answer

The purpose of encoding is to convey the intended message to the receiver, therefore, it is essential that the source should use signs or symbols that the target market will understand. This ensures effective communication and reduces the chances of message misinterpretation or confusion. Choices A, B, C, and E do not fulfill this requirement.

Question 9

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

The use of fax machines is the communication channel that OES Office Systems is utilizing to send its advertising messages to its business customers. The encoding and decoding processes refer to the way the message is constructed and interpreted, respectively. Sharing of meaning refers to the mutual understanding between the sender and receiver, which is the goal of effective communication. Noise minimization refers to the efforts made to reduce interference or distractions that could impact the effectiveness of the communication.

Question 10

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

The answer of Which is the best example of noise...

Question 11

Communication can be viewed as a circular process because

Accepted Answer

Communication is a circular process because during feedback, the original source becomes the receiver and the receiver becomes the source of the message. This creates a loop or cycle of communication between the sender and the receiver.

Question 12

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, and using Instagram and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, are called

Accepted Answer

Communication channels refer to the various means through which a message or information is transmitted from the sender/source to the receiver. In this case, H&M is using various communication channels such as magazines, website, newsletters, Instagram, and Twitter to reach out to its target customers.

Question 13

Sadie is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sadie's dinner preparation would be considered __ in the communication process.

Accepted Answer

The commercial breaks interrupting the news can be considered as noise, which is any external or internal factor that can disrupt or distort the communication process. In this case, the commercial breaks can be seen as an external factor that interferes with Sadie's ability to receive the message of the news report.

Question 14

Each communication channel has a limit on the volume of information it can handle effectively. This limit is called

Accepted Answer

The limit on the volume of information that a communication channel can handle effectively is called its channel capacity. This term refers to the maximum amount of information that can be transmitted through a channel in a given period of time without exceeding the channel's capacity to process that information. Therefore, the best choice is E.

Question 15

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

Accepted Answer

Radio and television signals, as well as ink on the paper of a magazine or newspaper, are all examples of communication channels because they are the physical or virtual paths through which communication signals are transmitted. Communication noise refers to any interference that makes it difficult to send or receive a message, communication links and resources are broader terms that cover any means or tools used to communicate, and decoding sources refers to the mechanisms or processes used to interpret and make sense of a message.

Question 16

For many consumers, the pages near the back of magazines with dozens of very small black and white advertisements exceed their

Accepted Answer

Channel capacity refers to the maximum amount of information or stimuli that a channel can handle at one time. When consumers are faced with too many small advertisements, it can exceed their ability to process all the information effectively, thus exceeding their channel capacity.

Question 17

The receiver's response to a message is ____ for the source.

Accepted Answer

Feedback is the receiver's response to a message, providing the sender/source with information about the effectiveness of the message and allowing for adjustment and improvement in the communication process.

Question 18

Which is the best example of noise that originates with the communications channel in the communication process?

Accepted Answer

Noise that originates with the communications channel refers to technical issues that prevent the message from being received as intended. In this case, Lidya's inability to load web pages due to her Wi-Fi being down is a direct example of a technical problem with the communication channel (the internet connection).

Question 19

During a one-minute television ad for Adidas, the National Weather Service interrupts to announce a flash flood warning for surrounding counties. Such an occurrence is an example of ____ in the communication process.

Accepted Answer

The interruption from the National Weather Service is an example of noise in the communication process. Noise refers to any interference or disturbance that affects the transmission or reception of a message, and in this case, the flash flood warning disrupted the intended message of the Adidas ad.

Question 20

Channel capacity is determined by the

Accepted Answer

Channel capacity is determined by the least efficient component of the communication process, as it acts as a bottleneck, limiting the overall capacity of the channel.

Quiz 15: Integrated Marketing Communications