Tim is preparing the promotional plan for Jansport backpacks in early May. This promotion will be executed in the month of August and will be a paid form of nonpersonal communication. It will be communicated to a target audience through mass media. Tim is using the ___ form of promotion.

Question

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Advertising is a paid form of nonpersonal communication that is communicated to a target audience through mass media, which is what Tim is using to promote Jansport backpacks. Public relations involves building relationships with the public and media to create a favorable image of the company, while sales promotion involves using incentives to encourage immediate purchases, and personal selling involves direct communication between the seller and potential customers. Social media is a newer form of promotion that uses social networking sites to spread brand messages.

Tim Is Preparing the Promotional Plan for Jansport Backpacks in Early