Personal selling is used most commonly in the B2B market as well as in the B2C market for

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Personal selling is most commonly used for high-end products that are typically more complex and require a higher level of expertise and knowledge to sell effectively. This is particularly true in the B2B market where the sales process is often more complex and involves more decision makers. In the B2C market, personal selling is also used for high-end products such as luxury cars or high-end jewelry, where the sales process often involves building a relationship with the customer and providing personalized service. Personal selling is less commonly used for mass-market products, low-price products, personal services, and raw materials as these products typically require less personal attention and can be sold more efficiently through other marketing channels such as advertising or online sales.

Personal Selling Is Used Most Commonly in the B2B Market