A marketer's use of _____________ tends to be less consistent.

Name: A marketer's use of _____________ tends to be less consistent.
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Question

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Sales promotions are often used on a more sporadic basis to incentivize purchases or drive short-term sales, whereas other forms of marketing such as advertising or public relations are typically used consistently over a longer period of time. Personal selling may also be used inconsistently depending on the nature of the product or service being sold.

A Marketer's Use of _____________ Tends to Be Less Consistent