Quizno's is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Quizno's use of the ____ elements of the promotion mix.

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Quizplus · Accepted Answer

The contest is a sales promotion technique used by Quizno's to encourage customer participation and engagement with the brand. It offers a unique reward to the customer who comes up with the best idea, which in turn creates a buzz around the brand and potentially attracts new customers. The prize of a free sandwich each day for one year is a great incentive for customers to participate and increase their loyalty towards the brand.

Quizno's Is Conducting a Contest in Which Customers Are Asked