If a product's target market consists of millions of people, marketers are most likely to focus promotional efforts on

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Since the target market consists of millions of people, advertising would be an effective way to reach a large audience. Sales promotion would also be effective in encouraging people to try the product or make a purchase. Personal selling and public relations may be more effective for niche markets or personalized campaigns targeted to certain groups.

If a Product's Target Market Consists of Millions of People