If a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on

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A push policy involves pushing the products through the distribution channel to reach the end consumers. In this approach, the focus is on promoting the product to wholesalers, distributors, and retailers who can then promote the product to the end consumers. Therefore, the manufacturer is most likely to focus its efforts on wholesalers by offering them incentives, discounts, and other benefits to motivate them to stock and promote the products.

If a Manufacturer Decides to Use a Push Policy to Promote