______ is an attempt to incite publicity and public excitement surrounding a product through a creative event while ______ is a strategy to get consumers to share a marketer's message.

Question

Quizplus · Accepted Answer

Buzz marketing is an effort to create hype and generate interest in a product through an innovative event or activity, while viral marketing is a technique for eliciting consumers to spread a marketing message. As a result, the two practices are distinct from one another but often used together to generate buzz and word-of-mouth advertising.

______ Is an Attempt to Incite Publicity and Public Excitement