When Hershey Kisses with Caramel were introduced, Hershey promoted directly to consumers and told them to ask for the product at their favorite stores. This is an example of a ____ policy.

Question

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This is an example of a pull policy, as Hershey is appealing directly to consumers to ask for the product in their favorite stores. This puts pressure on retailers to stock the product in order to meet consumer demand.

When Hershey Kisses with Caramel Were Introduced, Hershey Promoted Directly