During the duration of an advertising campaign, Sprint ran television advertisements at a steady rate throughout the week and intensified its message with newspaper advertising in many major newspapers in the Sunday paper. Sprint used a(n)____ media schedule.
A)flighting
B)continuous
C)pulsing
D)alternating
E)multimedia

Question

Quizplus · Accepted Answer

A pulsing media schedule combines continuous advertising at a low level with occasional bursts of higher intensity advertising. Sprint's advertising campaign is an example of a pulsing media schedule with steady television advertising throughout the week and intensified advertising in major newspapers on Sundays.

During the Duration of an Advertising Campaign, Sprint Ran Television