Arnold and Erin are discussing the media plan for the opening of their new bar/laundromat called Soap and Suds. He tells her that while he agrees that ____ has tremendous impact, he does not feel that the upfront costs for such a campaign are in the modest budget that presently exists.
A)radio
B)outdoor
C)television
D)direct mail
E)newspaper

Question

Quizplus · Accepted Answer

Television advertising is known to have tremendous impact but requires significant upfront costs. Given the modest budget, it may not be feasible to invest in a television advertising campaign. The other options may be more budget-friendly, but they may not have the same level of impact as television advertising.

Arnold and Erin Are Discussing the Media Plan for the Opening