Jenna Reese is working on developing a magazine advertisement for Planet Fitness, a health and fitness club. She knows what she wants the advertisement to say and the illustrations she wants to use, but she is having a tough time putting it all together. Jenna is having trouble determining the
A)storyboard.
B)artwork.
C)copy.
D)presentation.
E)layout.

Question

Quizplus · Accepted Answer

Jenna's struggle to put all the elements of the advertisement together suggests that she is having difficulty with the layout - the way in which the text and images are arranged on the page. While the copy (the text) and artwork (the illustrations) are important components of the ad, they will ultimately need to be arranged in a visually appealing and effective way on the page, which is determined by the layout. The storyboard (a visual plan or blueprint) and presentation are also important components of the advertising process, but they do not seem to be the primary issue Jenna is facing in this scenario.

Jenna Reese Is Working on Developing a Magazine Advertisement for Planet