Dave Stevens wonders whether the creative idea of using the character "Tom T. Turtle" as an image for marketing a new line of running shoes will be successful. He should suggest to his account representative that a(n) ____ be used to pretest the campaign.
A)storyboard
B)survey
C)experiment
D)GSR test
E)consumer jury

Question

Quizplus · Accepted Answer

A consumer jury is a method used to pretest marketing campaigns by gathering feedback from a group of consumers who evaluate the effectiveness and appeal of the campaign, making it suitable for assessing the potential success of using "Tom T. Turtle" in marketing.

Dave Stevens Wonders Whether the Creative Idea of Using the Character