Randy was in a group considered to be actual or potential purchasers of a new mountain bike produced by Specialized Sports. He and the other consumers were shown three different advertisements and asked to judge several dimensions of each one. Randy participated in a(n)
A)posttest consumer group.
B)panel of advertising experts.
C)consumer jury.
D)customer ad panel.
E)ad preview group.

Question

Quizplus · Accepted Answer

Randy participated in a consumer jury, which is a type of research group where actual or potential purchasers evaluate a product or an advertisement. The group provides feedback to the advertiser or manufacturer to help them make improvements or validate their marketing strategies.

Randy Was in a Group Considered to Be Actual or Potential