A car dealership is altering how it determines its advertising appropriation. It is moving from an approach where it sets its budget based on projected revenue for the coming year to one in which it identifies the cost required to meet certain goals. It is switching from the _____ approach to the _____ approach.
A)competitive-matching; arbitrary
B)percentage-of-sales; competitive-matching
C)competitive-matching; objective-and-task
D)percentage-of-sales; objective-and-task
E)arbitrary; competitive-matching

Question

Quizplus · Accepted Answer

The dealership is moving away from a percentage-of-sales approach (which is a type of arbitrary approach) to an objective-and-task approach where it identifies the cost required to meet certain goals. Therefore, choice D (percentage-of-sales; objective-and-task) is the best fit for this scenario.

A Car Dealership Is Altering How It Determines Its Advertising