George works for a national sporting goods store in the marketing department. He wants to place advertisements in sports magazines that target teenagers. He notices that the sports preferences of teenagers tend to differ in different parts of the country. In one geographic area, for instance, teens are highly into skating culture. Along the coast, however, many teenagers are more interested in surf culture. Because these target markets differ, George should probably try to place advertisements in _________________ of magazines.
A)special editions
B)ad inserts
C)regional issues
D)national issues
E)geographic editions

Question

Quizplus · Accepted Answer

George should focus on placing advertisements in regional issues of magazines because these would allow him to target the specific interests of teenagers in different geographic areas more effectively.

George Works for a National Sporting Goods Store in the Marketing