Miranda, who works in the marketing department at a consumer electronics firm, is part of a team assigned to develop an advertising campaign for the firm's newest electronic product. Miranda and her team have decided that they will take out advertisements in certain magazines that best reach their target market. Miranda will also advertise heavily on the firm's website and social media pages. Finally, they agree that they should take out 30-second television advertisements that will run for two weeks on a pulsing schedule. At what stage are Miranda and her team in the development of the advertising campaign?
A)Creating the advertising platform
B)Defining the advertising objectives
C)Determining the advertising appropriation
D)Developing the media plan
E)Creating the advertising message

Question

Quizplus · Accepted Answer

Miranda and her team are at the stage of developing the media plan, as they have decided on the specific magazines, website and social media pages, and television advertisements to use for their advertising campaign. The other options mentioned in the question refer to earlier stages of the advertising process.

Miranda, Who Works in the Marketing Department at a Consumer