Kevin works in the public relations department of his company. He sends a news release about a new product offering to several newspapers and television stations. Kevin knows from past experience that even when the media use his news releases, they often release the information at inopportune times. They will also sometimes cut out what Kevin believes are the most important points to make the news fit. However, Kevin accepts these disadvantages because free publicity offers the advantage of
A)credibility.
B)target market awareness.
C)timeliness.
D)accuracy.
E)feasibility.

Question

Quizplus · Accepted Answer

Free publicity, such as news releases, offers the advantage of credibility because the information is disseminated by an independent third party (the media), which can make the message more trustworthy to the public compared to paid advertising.

Kevin Works in the Public Relations Department of His Company