Porter is a sales representative for General Mills. Each week he uploads his plans for visiting clients out in the field to a routing and scheduling decisions system. Porter knows that one of the primary goals of routing and scheduling decisions in personal selling is to

Question

Quizplus · Accepted Answer

The primary goal of routing and scheduling decisions in personal selling is to minimize non-selling time. This means that sales representatives like Porter should aim to spend as much time as possible with clients and prospects, and as little time as possible on non-core activities like traveling, administrative work, or waiting. By uploading his plans for visiting clients to a routing and scheduling decisions system, Porter can optimize his schedule and minimize the amount of travel time or idle time between appointments, so he can use his time more effectively and achieve his sales targets. Therefore, option C is the correct answer. The other options may be relevant to some extent, but they are not as closely related to the primary goal of routing and scheduling decisions as option C.

Porter Is a Sales Representative for General Mills