If Birds Eye wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a
A) buying allowance.
B) count-and-recount allowance.
C) scan-back allowance.
D) buy-back allowance.
E) coupon follow-up campaign.
Correct Answer:
Verified
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