Cadbury Schweppes PLC is a large beverage and candy producer based in London,England.They distribute many well-known brands in Canada,and trust their Canadian managers to make key decisions about what's best for the Canadian market.Cadbury Schweppes's global perspective is best described as ________.
A)parochialistic
B)ethnocentric
C)polycentric
D)geocentric

Question

Quizplus · Accepted Answer

Cadbury Schweppes's global perspective is best described as polycentric, as they rely on local managers in each market to make key decisions based on their knowledge of the local market.

Cadbury Schweppes PLC Is a Large Beverage and Candy Producer