First Business Trip to Asia (Scenario)
Jeff Elliott is on a flight across the Pacific and is excited about his first business trip to Asia. Born and raised in Alberta, Jeff is a manager for a rapidly growing Calgary-based company. His current mission is to scout out potential locations in Asia and develop an international expansion strategy for his company. There are many options, including maintaining the business's head office in Canada and sending over company representatives when necessary or developing a separate company in Asia and hiring locals to manage the business. Jeff's trip will take him to Japan, South Korea, Hong Kong, Taiwan, and China. He is looking forward to learning more about the business practices and customs of each country and is not too worried about the fact that he only speaks English. Jeff has heard that English is considered the main international business language, and he anticipates that most Asians will be able to speak it.
-The fact that Jeff expects most Asians to be able to speak English suggests a narrow view of the world known as ________.
A)monolingualism
B)geocentrism
C)parochialism
D)ethnocentrism

Question

Quizplus · Accepted Answer

Jeff's expectation that most Asians will be able to speak English shows that he has a parochial perspective. Parochialism refers to a narrow view of the world based on the assumption that one's own culture or way of doing things is superior or universal. Jeff assumes that English is the main international business language and that most Asians will speak it, which is not necessarily true in all countries. Jeff should be more open-minded and willing to learn about the business practices and customs of each country he visits.