A Mature Café (Scenario)
Sarah has been operating and growing her café in an upscale neighbourhood for almost five years. She is happy with how the business has continued to increase in revenues as her customer base has become loyal over the years. She has just over 30 employees, two of whom are managers.
The lease on the space is coming up for renewal and this has brought up the notion of leaving the business and exploring other interests she has in travelling through Africa and Southeast Asia. Sarah has worked hard and she wants to be sure she gets as much out of the business as she put into it.
Another factor is the increasing competition in the area and the sinking feeling she has that it will be next to impossible to differentiate her business from the big chains opening on several street corners. Her fear is that her sales may have plateaued and there in fact will be a decrease in sales in the near future.
-Sarah needs to do some work to figure out what the true worth of the customer experience is to her clientele.She needs to clarify what her customers truly appreciate about her café that is not the same as her competitors.She needs to redevelop her ________.

Question

Quizplus · Accepted Answer

Sarah needs to redevelop her value proposition, which refers to the unique and valuable benefits that her café provides to her customers that distinguish it from competitors. This will help her to differentiate her business and maintain customer loyalty in the face of increasing competition, and it will also provide a clearer understanding of the worth of the customer experience to her clientele. While redeveloping other aspects of her business such as the business name, supplier network, and menu and product variety may also be helpful in some circumstances, they are not the best choice in this scenario as they do not directly address the issue of clarifying her unique value proposition.