Henrik wanted to launch a new business focusing on custom hockey stick manufacturing-allowing semi-pro hockey players access to similar custom technology that NHL players receive.His potential financial backers kept pushing him to clarify the cost-benefit to his customers since it meant charging 15 percent to 20 percent more for an off-the-shelf hockey stick.They wanted to know his value proposition.

Question

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Henrik's potential financial backers wanted him to clarify the cost-benefit to his customers and his value proposition.

Henrik Wanted to Launch a New Business Focusing on Custom