A New Subsidiary (Scenario)
Philip works for a large multinational corporation with offices in 23 countries, 64,000 employees worldwide, and $8 billion in annual sales. The company was involved in several different industries: automotive parts, rapid transit systems, and recreational vehicles. Philip is the executive vice-president of new technology ventures.
Philip wants you to investigate and potentially launch a business focusing on alternative energy systems. The first area you are to explore is the potential business opportunity of ocean tidal energy. You are to explore what technology already exists that can be exploited, what additional technology development is needed, and figure out the viability of the tidal energy as an entrepreneurial venture.
-When Philip asks you to look at the potential viability of the business opportunity of tidal energy,he is really asking you to complete a ________.

Question

Quizplus · Accepted Answer

Philip is asking to explore the potential business opportunity of ocean tidal energy and determine the viability of the tidal energy as an entrepreneurial venture. Therefore, it is best for you to conduct a feasibility study that would analyze and evaluate the technical, economic, social, and environmental feasibility of the proposed business idea. A feasibility study is an essential step in determining whether the business opportunity is worth pursuing or not.