Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-It is now 10 years later,and as the original owner of Clubhouse Gourmet,you have seen your business holdings grow substantially.The number of stores you own and franchise has grown by 200 percent,and you own a number of companies in both related and unrelated industries.You now need to develop strategies to manage your portfolio of businesses,so you turn to the BCG matrix for help.Since most of the businesses in your portfolio operate independently under their own strategies,they are considered ________.

Question

Quizplus · Accepted Answer

The businesses in the portfolio are considered strategic business units (SBUs) as they operate independently and require their own strategies for success. The BCG matrix is a tool for analyzing and managing a portfolio of SBUs. A, B, and C are not the best choices as they do not accurately reflect the nature of the businesses in the portfolio.