Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-Recently,you also purchased a small company that produces computer imaging software for medical applications.The business is profitable and growing,but the technological unknowns make it risky.According to the BGC matrix,it would be considered a ________.

Question

Quizplus · Accepted Answer

The BCG matrix classifies a business unit with high growth but uncertain market dominance as a "question mark," which fits the description of the newly acquired company. It's profitable and growing (high growth) but has technological unknowns making it risky (uncertain market dominance).