Clubhouse Gourmet -A- (Scenario)
Imagine that you are the president of Clubhouse Gourmet, a successful chain of fast-food restaurants with 60 locations across Canada. The success you have experienced in the last five years has you considering various options about what to do next with the business. Should you continue to expand the business at the current rate? Or perhaps open new and different restaurants? What should you do?
-If you decided to expand Clubhouse Gourmet by increasing its menu items and opening more restaurants across the country,you would be pursuing which type of growth strategy?
A) vertical integration
B) horizontal integration
C) concentration
D) related diversification
Correct Answer:
Verified
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