BIC is the world's largest producer of ballpoint pens.The market for ballpoint pens remains steady,but prospects for future growth are limited as new innovations in writing technology are expected to emerge.According to the BCG matrix,ballpoint pens are a ________ for BIC.

Question

Quizplus · Accepted Answer

Ballpoint pens are a well-established product for BIC with a steady market share, making them a cash cow according to the BCG matrix. The fact that there are limited growth prospects in the future only reinforces this classification.

BIC Is the World's Largest Producer of Ballpoint Pens