Communication Barriers - The Sword and the Millstone (Scenario)
Sandra Millstone, the CEO of Excalibur Manufacturing Company, concluded that the company would have to reduce its workforce by 10 percent at the end of the month due to declining demand for their products. She spent several hours preparing charts, tables, graphs, diagrams, and other visual aids for a presentation to the employees about the upcoming layoffs. Although the company's situation was uncertain, Sandra intended to tell the employees that the layoffs were a short-term measure and that the long-term prospects for the company were very favorable. Sandra hoped that the optimistic tone of the presentation would help employees understand the reasons for her decision and feel better about the layoff situation.
-At one point in the presentation,Sandra said,"These layoffs will result in improved capacity utilization,higher productivity ratios,and improved profit margins that will yield the best ROI in the industry." Several employees looked puzzled,and Sandra realized that her use of specialized business terminology had become a communication barrier known as ________.
A) technospeak
B) complex linguistics
C) filtered vocabulary
D) jargon
Correct Answer:
Verified
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