Question 1

A segment within a culture that shares a set of meanings, values, or activities that differ in certain respects from those of the overall culture is known as a(n) _____.

Accepted Answer

A subculture is a segment within a culture that shares a set of meanings, values, or activities that differ in certain respects from those of the overall culture.

Question 2

When buying a new backpack, Maria selected four different brands in the shop and checked them for durability and quality. In this scenario, the alternative brands that she evaluated comprised the _____.

Accepted Answer

At the point of making a purchase decision, though, consumers typically search, consider, and compare alternative brands. Consumers evaluate selection alternatives (called the evoked set).

Question 3

Mary stopped at a local department store to buy coffee. She found the shelves stocked with various brands of coffee. Before deciding which brand to buy, she read the labels on each jar. Finally, she chose the brand that claimed to have a Fairtrade certification. The alternative coffee brands that she evaluated before making a purchase decision form the _____.

Accepted Answer

At the point of making a purchase decision, though, consumers typically search, consider, and compare alternative brands. Consumers evaluate selection alternatives (called the evoked set).

Question 4

_____ refers to the whole set of meanings, beliefs, attitudes, and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Accepted Answer

Culture refers to the whole set of meanings, beliefs, attitudes, and ways of doing things that are shared by some homogeneous social group and are typically handed down from generation to generation.

Question 5

Which of the following is true with regard to reference groups?

Accepted Answer

Often an individual is influenced in opposite directions by two reference groups and must choose between them.

Question 6

According to Abraham Maslow's hierarchy of needs model, which of the following is the highest need?

Accepted Answer

The highest need, self-actualization, is the culmination of fulfilling all the lower needs and reaching to discover the true self.

Question 7

The evoked set refers to:

Accepted Answer

At the point of making a purchase decision, though, consumers typically search, consider, and compare alternative brands. Consumers evaluate selection alternatives (called the evoked set).

Question 8

Kate, a hard working employee, feels fatigued due to her heavy workload. She longs to take a vacation and visits an exotic place. Which of the following transformational motives is she influenced by?

Accepted Answer

The three positively originated motives-sensory gratification, intellectual stimulation, and social approval-are also called transformational motives because the consumer expects to be transformed in a sensory, intellectual, or social sense.

Question 9

An advertisement for an elite school invites students "who want to be more, who can be more, and who dare to be more" to call or write for additional information. According to Maslow's hierarchy of needs, this advertisement is a promotional appeal to one's _____ need.

Accepted Answer

The highest need, self-actualization, is the culmination of fulfilling all the lower needs and reaching to discover the true self.

Question 10

Gina Anderson is a popular American actor with a huge fan following. She endorses a number of high-selling beauty products. In fact, whatever product she endorses experiences phenomenal sales just because her name is associated with it. Therefore, it can be concluded that Gina is a(n) _____.

Accepted Answer

An opinion leader is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity.

Question 11

Jane, a high school student, dresses like her friends, copies their hairstyle, watches the same television shows, and agrees to their opinions on many subjects. Which of the following is a term used to describe her friends who exert substantial influence on her?

Accepted Answer

Most of us care how we appear to people whose opinions we value. We may even pattern our behavior after members of some groups we affiliate with. This is the significance of reference groups-people we try to emulate or whose approval concerns us.

Question 12

An advertisement for car tires shows how road accidents can be summarily avoided if the consumer buys the brand. According to Maslow's hierarchy of needs, which of the following levels of needs does the advertisement promise to satisfy?

Accepted Answer

The promise of satisfying a certain level of need is the basic promotional appeal for many ads. Advertisements for tires rely on fulfilling safety needs.

Question 13

_____ refer to people one tries to emulate or whose approval is important.

Accepted Answer

Most people care how they appear to people whose opinions are valued. This is the significance of reference groups-people one tries to emulate or whose approval is important.

Question 14

Problem removal and problem avoidance are _____ motives.

Accepted Answer

The most common energizers of consumer behavior are the negatively originated motives, such as problem removal or problem avoidance.

Question 15

_____ motives are also called informational motives because the consumer actively seeks information to reduce the mental state.

Accepted Answer

Negatively originated motives are also called informational motives because the consumer actively seeks information to reduce the mental state.

Question 16

While waiting in the queue near the cash register at the supermarket, Harry noticed a basket of colorful candies. Although he did not need candy, he decided to buy them anyway. This scenario exemplifies the influence of _____ in a consumer's purchase decision.

Accepted Answer

Many environments -ecological, social, political, technical, economic, household, and point-of-sale location, to mention a few-can affect the purchase decision.

Question 17

According to Rossiter and Percy, which of the following is a positively originated motive?

Accepted Answer

According to exhibit 5-5, social approval is a positively originated motive.

Question 18

Since Americans love hot dogs, peanut butter, corn on the cob, and apple pie, a foreign fast food restaurant that recently opened in an American city changed its menu to suit local tastes. This is an example of the influence of _____ in marketing.

Accepted Answer

Culture refers to the whole set of meanings, beliefs, attitudes, and ways of doing things that are shared by some homogeneous social groups and are typically handed down from generation to generation.

Question 19

A famous basketball player endorses a brand of sportswear. For the brand's target market that consists of young males, the basketball player is most likely to be a(n) _____.

Accepted Answer

An opinion leader is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity.

Question 20

Which of the following is true of the influence of culture on advertising?

Accepted Answer

Global marketers are especially concerned with the purchase environment. According to Professor Carolyn Lin, of all business functions, marketing activities are the most susceptible to cultural error.

Quiz 5: Marketing and Consumer Behavior: The Foundations of Advertising

A segment within a culture that shares a set of meanings, values, or activities that differ in certain respects from those of the overall culture is known as a(n) _____.

When buying a new backpack, Maria selected four different brands in the shop and checked them for durability and quality. In this scenario, the alternative brands that she evaluated comprised the _____.

_____ refers to the whole set of meanings, beliefs, attitudes, and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Which of the following is true with regard to reference groups?

According to Abraham Maslow's hierarchy of needs model, which of the following is the highest need?

The evoked set refers to:

Kate, a hard working employee, feels fatigued due to her heavy workload. She longs to take a vacation and visits an exotic place. Which of the following transformational motives is she influenced by?

An advertisement for an elite school invites students "who want to be more, who can be more, and who dare to be more" to call or write for additional information. According to Maslow's hierarchy of needs, this advertisement is a promotional appeal to one's _____ need.

Gina Anderson is a popular American actor with a huge fan following. She endorses a number of high-selling beauty products. In fact, whatever product she endorses experiences phenomenal sales just because her name is associated with it. Therefore, it can be concluded that Gina is a(n) _____.

Jane, a high school student, dresses like her friends, copies their hairstyle, watches the same television shows, and agrees to their opinions on many subjects. Which of the following is a term used to describe her friends who exert substantial influence on her?

An advertisement for car tires shows how road accidents can be summarily avoided if the consumer buys the brand. According to Maslow's hierarchy of needs, which of the following levels of needs does the advertisement promise to satisfy?

_____ refer to people one tries to emulate or whose approval is important.

Problem removal and problem avoidance are _____ motives.

_____ motives are also called informational motives because the consumer actively seeks information to reduce the mental state.

While waiting in the queue near the cash register at the supermarket, Harry noticed a basket of colorful candies. Although he did not need candy, he decided to buy them anyway. This scenario exemplifies the influence of _____ in a consumer's purchase decision.

According to Rossiter and Percy, which of the following is a positively originated motive?

Since Americans love hot dogs, peanut butter, corn on the cob, and apple pie, a foreign fast food restaurant that recently opened in an American city changed its menu to suit local tastes. This is an example of the influence of _____ in marketing.

A famous basketball player endorses a brand of sportswear. For the brand's target market that consists of young males, the basketball player is most likely to be a(n) _____.

Which of the following is true of the influence of culture on advertising?