Advertising agencies rely entirely on the information provided by the advertisers about their products or services and rarely verify claims made by the them.

Question

Quizplus · Accepted Answer

Although advertisers supply information about their products or services to their agencies, the agencies must research and verify product claims and comparative product data before using them in advertising. Agencies can be held legally liable for fraudulent or misleading advertising claims.

Advertising Agencies Rely Entirely on the Information Provided by the Advertisers